What Makes Your Business Referral Worthy?
You’re amazing at what you do. Your clients love the work you deliver.
But let’s be honest: when it comes to referrals, things feel… inconsistent.
One month, you’re booked solid, riding the high of great client recommendations.
The next? Crickets.
And it’s not because you’re bad at your job. Most of the service providers I meet are incredible at what they do.
So why does it feel like getting referrals is so random?
Here’s the truth: It’s not about working harder, shouting louder, or being “the best.”
Referrals happen when the experience you create inspires people to talk about you.
The Problem Isn’t You—It’s the Gaps
Referrals don’t flow because:
1. Your systems aren’t setting you up for success.
Clunky onboarding, patchy communication, or no clear follow-up process can leave clients satisfied but not inspired to recommend you.
2. Your messaging is missing the mark.
If your clients can’t explain what you do and who you help in easily, it’s going to be hard for them to refer you.
3. Your pivot isn’t clear to others.
Maybe you’ve shifted your focus or reworked your offers, but your audience doesn’t know it yet. That confusion stops referrals before they start.
Fixing these gaps doesn’t mean reinventing your entire business. It means fine-tuning what’s already working and building the trust that makes referrals feel effortless.
Build a business that practically markets itself
Referral Worthy is a 12-week program designed for service providers who want to:
- Create an unforgettable client experience that makes referrals inevitable.
- Fix the systems and messaging that are holding them back.
- Build a business that’s sustainable, scalable, and built on trust.
Here's how it works:
You’ll get 12 weeks of access to:
- On-demand content: Short, actionable lessons you can work through at your own pace.
- Coaching and coworking sessions: Twice a week, come ask questions, get feedback, and make real progress.
- Community area: Connect with peers, host your own coworking sessions, and build lasting relationships.
- Quarterly planning calls: Reassess and refine your systems every quarter to keep things running smoothly.
At the end of the 12 weeks, you’ll have the option to join our low cost membership, where you can maintain access to the community, on-demand content, and ongoing coworking and coaching calls to keep building momentum.
What You’re Really Getting Here
This isn’t just another bloated, outdated course that sits in your inbox collecting dust.
This is by far the best, most cost-effective way to work with me.
Twice a week, you get direct access to my brain. Ask me anything. Seriously. While the Referral Worthy curriculum is at the heart of this program, it’s by no means the only thing we’ll be discussing in that space.
I’ve put everything I’ve got into making sure this isn’t just a one-off course but a space you can keep coming back to for what you need. Think peer mastermind meets consulting meets expert guidance.
If I can't help you with something, I'll find someone who can. (Who knows? They might even come in as a guest expert.)
The Expert Advantage: Onboarding with Veronica Yanhs
If you want a referral-driven business, your client experience needs to be seamless. And when it comes to building better systems, there’s no one I trust more than Veronica Yanhs of Business Laid Bare.
Veronica is a systems and operations expert who believes that processes should be built with people in mind. Her lesson in Referral Worthy will walk you through exactly how to create an onboarding system that not only delights your clients but sets you up for future referrals.
This one section alone is worth the cost of the program.
Let's get real.
You already know 80% of what you need to do to fix what's not working in your business.
But… without the time and space set aside to do it—plus a healthy dose of accountability—you're not gonna do it.
And you know you're not gonna do it, because if you were, it would already be done.
That’s why this isn’t just another content dump. The trainings are bite-sized, and the time we’re spending together is for asking questions and actually building out your systems.
And as for that last 20%? That’s what will get you to the booked-solid, referral-driven business you want.
You already know 80% of what you need to do to fix what's not working in your business.
But... without the time and space set aside to do it, plus a healthy dose of accountability, you're not gonna do it.
And you know you're not gonna do it, because you and I both know the shit should be done already.
That's why instead of creating another course with a bunch of content you don't need, the trainings are all bite-sized. The we're spending together is for asking questions and building it out.
As for that last 20%? That's what'll get you to the sustainable, booked solid place you want to be.
The truth is, good work isn’t always enough. But good work paired with trust, clarity, and an unforgettable client experience? That’s what makes your business Referral Worthy.
When your systems, messaging, and relationships are dialed in, referrals stop being a fluke and start being the foundation of your business.
Here's what you'll learn + leave with:
Course goals:
- Understand what it takes to create a Referral Worthy business
- Diagnose what’s keeping your business from getting more referrals
- Create the roadmap and implement the needed changes to become more Referral Worthy
Course outcomes:
- Lay the foundation for a business that is the easy and obvious choice to refer
- Build relationships and referral partnerships that last
- Become confident with regular outreach
Not sure if this is for you?
Let me lay it out for you.
This course is for:
- Service providers who are great at what they do and ready to focus on delivering, not marketing.
- People who want a referral-driven business that feels reliable, rewarding, and built on trust.
- Business owners who value community, accountability, and no-BS support.
Your Referral-Driven Future Is Waiting
Imagine a business where:
- You’re not hustling for the next client because they’re already in your inbox.
- Your clients love working with you so much, they can’t stop telling people about it.
- You’re building relationships that don’t just bring in work—they bring in the right work.
That’s what happens when you’re Referral Worthy.
Ready to make it happen?
Curriculum
Week 1: The business you have vs. the business you want
- Audit your systems to identify trust gaps.
- Map out your referral goals and priorities.
Week 2: Clarity + Messaging
- Get crystal clear on what you do and who you help.
- Refine your offers and messaging so people know exactly how to refer you.
Week 3: Creating a great experience with guest expert Veronica Yanhs
- Fix clunky onboarding/offboarding processes.
- Build a seamless roadmap for every project.
Week 4: Building and nurturing relationships
- Stay in touch with clients and colleagues in meaningful ways.
- Build authentic connections that lead to long-term referral partnerships.
Week 5: Incentivizing Referrals
- Explore bonuses, exclusive access, and other strategies that encourage referrals without feeling transactional.
Week 6: Working with Referrals
- Track your referral sources and measure their impact.
- Create systems to handle new clients smoothly.
Week 7: Leveraging social proof
- Collect and create compelling testimonials.
- Build case studies that show the value of your work.
Week 8: Get booked solid
- Fill your client pipeline with the right projects and people
Doors open to course and community February 10th, 2025
Timing Details:
- Live Coworking and Coaching Mondays and Wednesdays at 9:00am PST starting February 10th, 2025
- Quarterly Planning Calls on March 21st, June 20th, September 19th at 9:00am PST
Why Join Referral Worthy?
Because if you build it right, you can have a successful service-based small business that runs entirely on referrals.
I know it's true because I do, and so do most of my clients. It might sound too good to be true, but I'd like to remind you of one teeny, tiny fact.
Businesses existed before the internet.
And somehow? A whole lotta those businesses ended up extremely successful.
Would you like to be one of them?
Who am I?
Hey, I’m Dusti, and if there’s one thing I know, it’s this: the strongest businesses don’t thrive on marketing tricks or shouting into the void. They thrive on trust, relationships, and creating an experience people can’t stop talking about.
Over the years, I’ve worked with small business owners across industries—from solopreneurs to New York Times bestselling authors—helping with marketing strategy, course creation, copywriting, and more.
Along the way, I’ve seen one truth hold steady: the most powerful marketing doesn’t come from you. It comes from the people who already trust you, spreading the word.
But building a referral-driven business isn’t just about doing great work. It’s about creating systems, clarity, and relationships that make it easy for clients to recommend you.
That’s what I teach in Referral Worthy—and why I’m so passionate about helping service providers create businesses that feel steady, fulfilling, and built to last.
These days, my work focuses on one thing: helping service providers like you build businesses that thrive through connection. Whether it’s creating systems to streamline your client experience, refining your messaging, or nurturing relationships that lead to referrals, my goal is to help you build a business that works for you.
Because when your business works for you, referrals happen naturally—and your reputation does the marketing for you.