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the reinvention co (3)

Reinvent(ed)
About
VIP Day
Testimonials
Resources
Referral Worthy Program

Listen to the Podcast

the reinvention co (3)

Reinvent(ed)
About
VIP Day
Testimonials
Resources
Referral Worthy Program

Referral Worthy Quiz

Book A Call

Wanna be Referral Worthy?

Learn how to become the first person everyone thinks about in your niche.

Listen to the Podcast

“🔥 She fixes your messaging so people actuall

“🔥 She fixes your messaging so people actually get what you do—and can’t stop thinking about it.
🔥 She makes your client experience so damn good that people literally can’t wait to tell their friends about you.
🔥 She turns your book into a business asset—because publishing isn’t the finish line, it’s the launchpad.
🔥 She positions your business for long-term success, not just quick wins. No more “What’s next?” panic. She makes sure you know exactly where you’re headed.

And the best part? She makes the whole process feel effortless—because she’s spent years perfecting it so you don’t have to.

If you’re tired of doing all the things and getting meh results, Dusti is the one who’ll get your business running like it was always meant to.”

Thanks ChatGPT 😘

Life has felt like a lot of left turns lately. Thi

Life has felt like a lot of left turns lately. This feels like a right action to take.

#hydroponic #communityfirst

IYKYK. Book royalties are a tiny amount of money m

IYKYK. Book royalties are a tiny amount of money most of the time.

There’s a reason I can command the fees I do - and it’s not because I know how to move books (which I do).

It’s because I make sure your book getting published is the wildly prepared and profitable launch event it has to be.

And that means we’re thinking way beyond the book. We’re thinking about the campaigns you’re leading into 6, 12, and 18 months out. We’re thinking about the ecosystem of offers you have available and filling gaps and streamlining things.

It means we are ready to react when we need to be, like when you get the call from The Today Show with 36 hours notice.

I bookmark out book launch clients 3-6 months in advance, so if you’ve got a pub date? Get in touch sooner than later.

#bookmarketing #referralworthy #smallbusinessowner

New words on substack

New words on substack

Do I build the chicken coop or pitch a speaking gi

Do I build the chicken coop or pitch a speaking gig? Could go either way today.

#collapse #smallbusinessowner #hateithere

Do it for the plot. Or the content at least. P.S.

Do it for the plot. Or the content at least.

P.S. I’ve got a retainer space open. Is it yours?

#smallbusinessowner #marketinghelp

Let’s get real: Where are you falling short when

Let’s get real: Where are you falling short when it comes to serving your clients?

I know—it’s an uncomfortable question. Most service-based business owners avoid it like the plague. And honestly? I get it.

It’s easier to blame a “difficult” client than to ask yourself where you might have dropped the ball.

But if every client feels like a nightmare… if every project starts strong but ends in chaos… if every deliverable seems to miss the mark…

The common denominator is probably you.

And believe me, I’m not coming for you. I’ve been there.

I’ve worked with my fair share of red flag clients, had contracts go sideways, and been asked to “just quickly” do something so out of scope it made me question my entire career.

But at some point, I had to step back and look at the patterns.

Because if I was being honest?
Some of those red flags were planted by me.

I overpromised to impress.
I reinvented my process every project instead of setting up systems.
I went quiet mid-project, leaving clients wondering if I was even still alive.

That’s the thing with running your own business—it’s personal. When you’re deep in it, it’s hard to see the cracks.

But here’s the truth: You can be the absolute BEST at what you do. You can deliver jaw-dropping, award-worthy results.

If your client experience sucks? No one gives a shit.

Want more referrals? Start taking better care of people—from the first inquiry to the final invoice.

And the good news? It doesn’t have to be overwhelming.

That’s exactly what I’ll teach you in Referral Worthy—a proven framework to help you:

🎯 Build systems that make delivering a great client experience effortless.
🎯 Set boundaries that protect your sanity (and your calendar).
🎯 Create processes that make clients feel so taken care of, they won’t just recommend you—they’ll insist on you.

When you’re referral-worthy, you don’t have to chase leads, stress about marketing, or wonder where your next project is coming from.

Your work speaks for itself—and your clients do, too.

The next cohort starts soon. You in?

No one wants to be “networked at.” You don’

No one wants to be “networked at.”

You don’t need to slide into DMs with a pitch.
You don’t need to spam people with emails.
You don’t need to hand out business cards like it’s 1995.

You know what you do need?

To be the first person someone thinks of when they hear, "Hey, do you know anyone who…?"

That’s the magic of a Referral Worthy business. It’s built on trust. On reputation. On showing up, doing great work, and being the person people want to recommend.

If that sounds like your kind of marketing, you’ll want to be inside Referral Worthy.

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